Supermarkets in Greece

Supermarkets in Greece

Supermarkets continued to record positive growth in 2019, driven primarily by the full reactivation and reorganisation of all the former Marinopoulos outlets by Sklavenitis, along with the gradual recovery of the economy and of consumer confidence. Further positive growth is expected over the forecast period, driven by the stabilisation of the channel, significant investments in outlets and infrastructure/logistics, and the positive prospects for the economy.

Euromonitor International's Supermarkets in Greece report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Modern Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Supermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Supermarkets in Greece
Euromonitor International
March 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Recovery continues after the turmoil in the competitive and economic landscape
Supermarkets focusing on fresh products, but low prices still important
Consumers tending towards smaller but more frequent shops
COMPETITIVE LANDSCAPE
Supermarkets continues to see bigger chains taking over smaller players
Greek Supermarkets Sklavenitis continues to expand its lead
Alfa-Beta Vassilopoulos: outlet expansion with a focus on fresh produce and health and wellness
CHANNEL DATA
Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 3 Supermarkets GBO Company Shares: % Value 2015-2019
Table 4 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 5 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 6 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
EXECUTIVE SUMMARY
The Greek retailing industry continues to record positive growth
Tourism flows helping to drive growth in Greek retailing
Grocery retailers lead sales
No stopping e-commerce
Healthy growth expected over the forecast period
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value 2014-2019
Seasonality
Christmas and New Year’s Day
Easter
Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 12 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 14 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 16 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 20 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 22 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 32 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 34 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 36 Retailing GBO Company Shares: % Value 2015-2019
Table 37 Retailing GBN Brand Shares: % Value 2016-2019
Table 38 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 39 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 43 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 44 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 51 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 52 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources

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