Market Research Logo

Sunglasses in South Africa

Sunglasses in South Africa

Although many consumers are becoming more interested in wearing fashionable and interesting sunglasses, the adverse economic situation in the country and the consequent financial difficulties that many are facing mean that spending on sunglasses is expected to fall over the forecast period. Celebrity endorsements are likely to remain crucial to the success of specific brands, with frame design and lens colour expected to be among the most important factors taken into consideration during purchas...

Euromonitor International's Sunglasses in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SUNGLASSES IN SOUTH AFRICA
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sunglasses Slated for Negative Growth Despite Increasing Consumer Interest
Brands Will Need To Remain Abreast of Changing Style Trends
Rising Popularity of Children's Sunglasses Offers Hope for A New Target Audience
Competitive Landscape
Ray-ban and Oakley Remain the Leading Names in Sunglasses
Chained Mixed Retailer Mr Price the Most Dynamic Player in Sunglasses in 2017
the Offer of Credit Facilities From Retailers and Brands Supports Demand
Category Data
Table 1 Sales of Sunglasses: Volume 2013-2018
Table 2 Sales of Sunglasses: Value 2013-2018
Table 3 Sales of Sunglasses: % Volume Growth 2013-2018
Table 4 Sales of Sunglasses: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 6 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 7 Distribution of Sunglasses by Format: % Value 2013-2018
Table 8 Forecast Sales of Sunglasses: Volume 2018-2023
Table 9 Forecast Sales of Sunglasses: Value 2018-2023
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sunglasses: % Value Growth 2018-2023
Executive Summary
Growth Slows in 2018 As the Difficult Economic Situation Takes Its Toll on Demand
Readymade Reading Glasses and Sunglasses Among the Most Dynamic Categories
Pending Essilor-luxottica Merger To Largely Redefine the Global Eyewear Industry
Optical Shops Continues To Dominate Retail Sales in All Eyewear Categories
Slower Volume Growth and Negative Value Growth Expected at Constant 2018 Prices
Market Data
Table 12 Sales of Eyewear by Category: Volume 2013-2018
Table 13 Sales of Eyewear by Category: Value 2013-2018
Table 14 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 15 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Eyewear: % Value 2013-2017
Table 17 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 18 Distribution of Eyewear by Format: % Value 2013-2018
Table 19 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 20 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report