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Sunglasses in China

Sunglasses in China

In line with the general move towards design and branding in eyewear, the demand for sunglasses is increasingly being driven by aesthetics and status as well as functionality. Indeed, sunglasses are increasingly perceived as the new face jewellery. Younger consumers, and particularly millennials, proved to be the key drivers of local luxury goods sales in China towards the end of the review period. Chinese millennials began to purchase luxury brands at an early age and constituted a key demograp...

Euromonitor International's Sunglasses in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sunglasses in China
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Millennials See Sunglasses As Face Jewellery
Personalisation Becoming Increasingly Important in Marketing and Product Design
Lifestyle Trends Support Growth
Competitive Landscape
Merger To Have A Marked Impact on Sunglasses
Kols Becoming Increasingly Important in Marketing Sunglasses
Luxury and Fast Fashion Brands Expanding in Sunglasses
Category Data
Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024
Executive Summary
Growth Supported by An Increase in Eye Issues Among Younger People Due To Excessive Screen Use
Increasing Role for Fashion and Branding Among Millennials
Merger To Play Role in Broader Consolidation As Smaller Companies Struggle To Compete
Internet Retailing Expands Strongly, But Optical Shops Are Still Necessary for Their Examinations and Professional Advice
Conditions Favourable for Ongoing Expansion
Market Data
Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources

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