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Sun Care in Japan

Sun Care in Japan

Sun care in Japan continued to be dominated by sun protection in value terms in 2018. This is mainly due to the Japanese traditional value that women with bihaku, a Japanese term meaning beautifully white skin, look aesthetically beautiful. Many Japanese women try to avoid tanning and want to protect their white skin; therefore, there is very little demand for self-tanning products or aftersun, whilst sun protection is considered a must-have by many consumers, especially women.

Euromonitor International's Sun Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sun Care in Japan
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Dominance of Sun Protection Is Set To Continue Due To Bihaku
Rising Awareness of the Need for Uv Protection and Different Formats
Multifunctional Products Gain Traction
Competitive Landscape
Shiseido Continues To Lead Sun Care
Kao Corp Gradually Increases Its Share
New Product Launches To Address Uv Protection
Category Data
Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Executive Summary
Inbound Tourists Continue To Support Growth in Beauty and Personal Care
Digital Technology Emerges in Beauty and Personal Care
Fragmentation Accelerates As Non-beauty Companies and Start-ups Enter the Market
Active Ingredients Focusing on Efficacy Continue To Be Introduced
Tourism and Untapped Territory Are Key for Maintaining Growth
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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