Sun Care in Italy

Sun Care in Italy

Sun care was very negatively impacted by the COVID-19 pandemic in 2020, recording one of the strongest declines in beauty and personal care. Sales were considerably affected during April and May, due to the lockdown period, which closed bathing facilities, losing the opportunity to profit from the Easter holidays, the 25 April and the 1 May public holidays in Italy. Therefore, unlike some other categories, sun care did not receive an initial push from stockpiling or a shift to e-commerce. Home s...

Euromonitor International's Sun Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sun Care in Italy
Euromonitor International
April 2021
List OF CONTENTS AND TABLES
SUN CARE IN ITALY
KEY DATA FINDINGS
2020 IMPACT
The closure of swimming pools, beaches and a lack of tourism negatively impacts sun care
Players focus on lightweight products, with sustainability becoming increasingly important
L'Oréal Italiana Saipo retains its lead, increasing its share as Beiersdorf records a decline
RECOVERY AND OPPORTUNITIES
Sales recover from 2022, as tourist begin to return to the country, boosting growth
Eco-friendly sunscreen and lightweight formulas shape the landscape
The healthy skin trend and a growing interest in skin care boosts growth
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2015-2020
Table 2 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sun Care: % Value 2016-2020
Table 4 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 6 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook