The performance of sun care is hugely reliant on the weather. In 2016, poor weather during the spring and summer led to the category recording a current value decline of 2%. This was a significantly poorer performance than the 7% gain achieved in 2015, when good weather benefited both volume and value sales. Moreover, in 2016, consumer confidence remained low. Nonetheless, awareness of the health risks linked to exposure to the sun without adequate protection continued to rise among Italian cons...
Euromonitor International's Sun Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Sun Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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