Sugar Confectionery in Estonia

Sugar Confectionery in Estonia

Kalev AS has strong brand product lines in the category such as Kiss-Kiss, Caramel in various flavours, and Drakoon. One key reason for the company’s popularity is the affordability of its brands, offering reliable and trusted quality at low prices. The lower cost of Kalev AS’s products is particularly important at the moment, with a recession-hit country seeking out cheaper goods.

Euromonitor International's Sugar Confectionery in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Toffees, Caramels and Nougat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sugar Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sugar Confectionery in Estonia
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Kalev AS continues to increases its share, cementing position as sugar confectionery leader
Retail volume returns to growth in 2020 due to lockdown snacking, despite drop in retail value sales
Health is becoming an increasingly important consideration for consumers of sugar confectionery
RECOVERY AND OPPORTUNITIES
Cheaper, more established brands likely see growth in face of recession, while premium sugar confectionery brands may struggle in the short term
Health is likely to continue to be an important factor in sugar confectionery, particularly in the longer term
E-commerce is currently negligible but is likely to benefit from distinctive and personalised options
CATEGORY DATA
Summary 1 Other Sugar Confectionery by Product Type: 2020
Table 1 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 2 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 8 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

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