Strategies for Expanding into Emerging Markets with E-commerce
This global briefing presents five strategic considerations for assessing and expanding into emerging and developing countries. It identifies market characteristics and indicators specific to emerging and developing countries that retailers and manufacturers should understand when selecting a market for entry. Company examples demonstrate how successful retailers have effectively entered emerging markets by navigating local conditions and consumer preferences.
Euromonitor International's Strategies for Expanding into Emerging Markets with E-commerce global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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