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The New Static Console Direction

The New Static Console Direction

The latest generation of static consoles reached its peak in unit sales in 2015, but unlike other generational cycles is expected to see a slow decline rather than a steep drop. This comes as the three main manufacturers, Sony, Microsoft and Nintendo, begin to transition from the prior dynamic of competing solely for average gamers towards additionally pursing their own segments of the market, namely casual, premium and value-driven consumers, with a steady stream of new console innovation.

Euromonitor International's The New Static Console Direction global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


The New Static Console Direction
Euromonitor International
April 2017
Introduction
The New Static Console Frontier
Value-Driven Consumers a Focus for Sony
Microsoft Sees Premium Market as Prime Target
Nintendo’s Mobile-Casual Strategy
Static Consoles Has Further Segmentation Potential
Report Definitions

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