In 2016, sales of starchy roots increased slowly due to gradual population growth. The potato is one of the main vegetables in Italy, being consumed in a wide variety of ways. Due to increasing concerns about the rising number of overweight and obese people, the industry promoted new forms of healthier consumption.
Euromonitor International's Starchy Roots in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2012-2016, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Starchy Roots market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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