Starbucks Corp in Consumer Foodservice (USA)
In 2016, Starbucks remained one of the fastest growing consumer foodservice companies in the US. It continued to record double-digit value sales growth as well as strong gains in terms of total number of outlets. The company previously utilised a three-pronged growth strategy but in 2016 announced new avenues for growth, which include increasing its number of outlets, elevating the premium coffee experience, creating new customer occasions and “extending the digital flywheel”. For the first init...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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