Starbucks has been experiencing very positive results, driven by technological innovation in the US, improved menu and outlet localization strategies in Western Europe, and increased investment in in key growth markets in Asia Pacific. The company remains the global leader in specialist coffee shops, and is gaining lucrative share in emerging markets like China while managing to continuously grow comparable store sales even in the highly competitive US.
Euromonitor International’s Starbucks Corp in Consumer Foodservice (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Foodservice industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Consumer Foodservice market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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