Despite its already strong position in the domestic consumer appliances market, Star Cosmos has the potential to further increase its volume share over the forecast period. The company’s brand, Cosmos, has a good reputation amongst Indonesian consumers and this is likely to be maintained going into the forecast years. Targeting consumers from almost all income groups, Cosmos is expected to see growing shares through strategies such as product innovations and an aggressive marketing approach.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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