Staedtler Española SA in Personal Accessories (Spain)
After launching its premium range in Spain the company will concentrate its efforts on enlarging its consumer base. For this purpose and focusing on adult consumers, the company is promoting the anti-stress benefits of colouring and is working with Johanna Basford, the creator of bestselling adult colouring books.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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