In 2014 spreads registers a higher current value growth when compared with the review period CAGR of 8%. The dynamism of the category stems mainly from increasing consumer confidence in established packaged honey producers after the news spread about fake honey. After the revelation of 34 products by 17 companies as being fake by The Ministry of Livestock and Agriculture, the consumer confidence in honey products diminished. Nevertheless, successful marketing activities and new product...
Euromonitor International's Spreads in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Spreads market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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