Premiumisation was strong in jams and preserves in 2016 and unit prices increased by 3% in current terms. Reduced sugar and high quality marmalade launches, both with high berry/fruit content were high on the agenda. The desire to eat natural things resonated well with the consumption of jams and preserves, wherever sugar was not the main ingredient. This realisation was perhaps one of the reasons behind launches of exotic flavours under the brand Den Gamle Fabrik as well as private label...
Euromonitor International's Spreads in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Spreads market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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