Sportswear in Turkey

Sportswear in Turkey

During the COVID-19 pandemic, consumers spent more time at home as many consumers switched to work from home arrangements. Whilst consumers were restricted during the national lockdown, consumers also had more time to relax, and to workout, as home workouts gained considerable popularity in 2020. These new habits and lifestyles supported rising demand for sports apparel and loungewear products in 2020 as sportswear recorded a better overall performance, in terms of retail current value growth, t...

Euromonitor International's Sportswear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sportswear in Turkey
Euromonitor International
March 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Home seclusion supports surge in demand for sportswear in 2020 as consumers opt for comfort and flexibility
Players amp up collaborations and marketing to support sales
Coordinated workout outfits increasingly favoured by Turkish women
RECOVERY AND OPPORTUNITIES
Consumers choose comfort over fashion as sportswear continues to grow
COVID-19 supports growth of sustainable fashion in sportswear
Decathlon leads the way, using new technologies to improve the retail experience
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2015-2020
Table 2 Sales of Sportswear by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sportswear: % Value 2016-2020
Table 4 LBN Brand Shares of Sportswear: % Value 2017-2020
Table 5 Distribution of Sportswear by Format: % Value 2015-2020
Table 6 Forecast Sales of Sportswear by Category: Value 2020-2025
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 9 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 14 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020
DISCLAIMER
SOURCES
Summary 2 Research Sources

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