While Norwegian men have been cited frequently in the media as wanting the latest wearables and sports equipment, women, especially younger generations, were the target of a wide range of new concepts and products towards the end of the review period. The ideal body has changed among women, from a traditional skinny shape to a strong and athletic physique. This has resulted in everything from teenage girls wearing functional compression wear on a daily basis to the establishment of Sportypluss,...
Euromonitor International's Sportswear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Sportswear market;
Pinpoint growth sectors and identify factors driving change;
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Use five-year forecasts to assess how the market is predicted to develop.
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