Sportswear grew by 5% in current retail value terms in 2014 to reach ¥1.3 trillion. The category continued to grow due to the on-going popularity of light exercise including jogging and walking. Additionally, the World Cup was held in the summer of 2014, which boosted sales of football wear and footwear. Outdoor apparel and footwear also grew, driven by the continuing popularity of mountaineering. Another contributing factor was the increasing number of consumers who incorporate outdoor wear...
Euromonitor International's Sportswear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Sportswear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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