Sportswear in Germany

Sportswear in Germany

Overall, apparel and footwear in Germany recorded a decline in value sales in 2018 and faces a weak outlook. Sportswear, however, continued to perform well, remaining the most dynamic category. This can be largely attributed to increasing health awareness and a greater focus on more active lifestyles, which include participation in sport. Moreover, with health and fitness becoming increasingly central to consumers’ lifestyles, sportswear is also benefiting from increasing use on a daily basis. A...

Euromonitor International's Sportswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SPORTSWEAR IN GERMANY
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sportswear Posts Another Strong Performance in 2018
Rising Interest in Sport Drives Growth of Performance and Outdoor Products
Sports-inspired Products Perform Well Amidst the Ongoing Athleisure Trend
Competitive Landscape
Nike Aims To Close the Gap on Adidas in Germany Through Moving Its Headquarters
Amazon Introduces An Athleisure Private Label in Germany
Retailer Sportscheck Introduces A New Store Concept
Category Data
Table 1 Sales of Sportswear by Category: Value 2013-2018
Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sportswear: % Value 2014-2018
Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 5 Distribution of Sportswear by Format: % Value 2013-2018
Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023
Executive Summary
Apparel and Footwear Value Sales Decline in 2018
Strong Price Competition Adversely Impacts Value Sales
Brands With A Clear Positioning Succeed in A Highly Fragmented Market
Retail Landscape Sees Significant Changes As A Result of Rising Online Sales
Fairly Flat Performance Expected Over the Forecast Period
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

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