Sportswear Developments: Has Athleisure Reached the Finish Line?
Athleisure has arguably been the defining trend of this decade, fuelled by consumers’ growing desire to prioritise wellbeing and adopt garments that provide a seamless transition from multiple daily activities. As a result, athleisure is not dwindling, but evolving; sportswear continues to outpace the overall apparel and footwear industry and consumers are increasingly demanding the technical functionalities that they have become accustomed to in sportswear throughout their entire wardrobe....
Euromonitor International's Sportswear Developments: Has Athleisure Reached the Finish Line? global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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