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Sports Nutrition in Kenya

Sports Nutrition in Kenya

The rise in the number of gym subscriptions in Kenya, partly due to their offering to employees by corporate organisations, as well as their affordability with the increase in gyms in urban residential areas, has promoted sports nutrition growth, with distributors targeting gyms to promote product awareness among consumers.BRBREuromonitor International's Sports Nutrition in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Sports Non-Protein , Sports Protein . BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Sports Nutrition market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SPORTS NUTRITION IN KENYA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Healthier Urban Lifestyles and Growing Awareness Drive Sales
Kenya's Sporting Prowess Boosting Sales
Sales Limited by Expensive Prices
Competitive Landscape
International Players Dominate Sports Nutrition
Bodybuilding Products Continue To Lead Sales
Investment in Increased Multi-channel Distribution
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2012-2017
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Executive Summary
Consumer Health Sales Continue To Grow in 2017
Changing Consumer Lifestyles Influencing Consumer Health
GlaxoSmithKline East Africa Continues To Lead Market in 2017
Chemists/pharmacies Continue To Dominate Distribution
Positive Growth Expected for Consumer Health in Kenya
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017
Market Data
Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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