Sports Nutrition in Italy

Sports Nutrition in Italy

Overall, sports nutrition growth was limited by COVID-19 during 2020. During the lockdown in March and April, sales declined most steeply as a result of the closure of gyms, swimming pools, dance halls and sports centres. However, sales started to recover from May as consumers were allowed to go out running again and gyms reopened. In general, sales recovered in the second half of the year as a result of increased focus on getting back into shape after inactivity during the lockdown.

Euromonitor International's Sports Nutrition in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sports Nutrition in Italy
Euromonitor International
October 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Sales negatively impacted by inactivity during COVID-19 lockdown
Leading brands look to boost sales by extending consumer base
Extensive distribution and varied product offer key to success
RECOVERY AND OPPORTUNITIES
Demand for sports non-protein products boosted by endurance positioning
Online players gaining sales share due to low prices and wide offer
Interest in plant-based protein products set to continue rising
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2015-2020
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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