Sports Nutrition in Bulgaria

Sports Nutrition in Bulgaria

Brand owners shifted their focus from intense fitness and body building supplementing to immune support and heart health, female/male health. Meanwhile, retailers experienced a strong challenge due to the closure of non-essential stores and restrictive social measures, and those with the infrastructure and capacity to quickly switch to e-commerce recorded a better performance. Big players like Sila.bg, BB-teams and Health Store were quick to adjust their distribution and supply to the shifted de...

Euromonitor International's Sports Nutrition in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sports Nutrition in Bulgaria
Euromonitor International
September 2021
List Of Contents And Tables
SPORTS NUTRITION IN BULGARIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Restrictive measures with negative impact on sports nutrition
Extensive promotional activity – heavy discounting in 2021
Protein RTDs with strong decline; however, slow recovery is expected
PROSPECTS AND OPPORTUNITIES
Sports nutrition with strong outlook, driven by young active urban consumers
Growing sports culture in the post COVID-19 period
E-commerce to remain a strong driver in the forecast period
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2016-2021
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
Growth drivers of consumer health in 2021
Accelerated consolidation trends and increased focus on generics following the pandemic
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Distribution of Consumer Health by Format: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format and Category: % Value 2021
Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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