Sports Nutrition in Bulgaria
Brand owners shifted their focus from intense fitness and body building supplementing to immune support and heart health, female/male health. Meanwhile, retailers experienced a strong challenge due to the closure of non-essential stores and restrictive social measures, and those with the infrastructure and capacity to quickly switch to e-commerce recorded a better performance. Big players like Sila.bg, BB-teams and Health Store were quick to adjust their distribution and supply to the shifted de...
Euromonitor International's Sports Nutrition in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Sports Non-Protein Products, Sports Protein Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sports Nutrition in Bulgaria
- Euromonitor International
- September 2021
- List Of Contents And Tables
- SPORTS NUTRITION IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Restrictive measures with negative impact on sports nutrition
- Extensive promotional activity – heavy discounting in 2021
- Protein RTDs with strong decline; however, slow recovery is expected
- PROSPECTS AND OPPORTUNITIES
- Sports nutrition with strong outlook, driven by young active urban consumers
- Growing sports culture in the post COVID-19 period
- E-commerce to remain a strong driver in the forecast period
- CATEGORY DATA
- Table 1 Sales of Sports Nutrition by Category: Value 2016-2021
- Table 2 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Sports Nutrition: % Value 2017-2021
- Table 4 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
- Table 5 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
- Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
- CONSUMER HEALTH IN BULGARIA
- EXECUTIVE SUMMARY
- Consumer health in 2021: The big picture
- Growth drivers of consumer health in 2021
- Accelerated consolidation trends and increased focus on generics following the pandemic
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
- Table 8 Life Expectancy at Birth 2016-2021
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2016-2021
- Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
- Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
- Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
- Table 13 Distribution of Consumer Health by Format: % Value 2016-2021
- Table 14 Distribution of Consumer Health by Format and Category: % Value 2021
- Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026
- Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Summary 1 OTC: Switches 2020-2021
- Summary 2 Research Sources