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Sports Fandom Culture: Global Viewing Habits and Consumption

Sports Fandom Culture: Global Viewing Habits and Consumption

Sports fandom is more popular than ever, as sports increase their international reach through TV and streaming. Opportunities for leveraging sales of food, drinks, tourism, sportswear and merchandise now need to take into consideration changing consumption habits, as viewers shift to multi-screen sports watching, and engage more with social media.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|> Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report• Identify factors driving change now and in the future • Understand motivation • Forward-looking outlook • Briefings and presentation should provoke lively discussion at senior level • Take a step back from micro trends • Get up to date estimates and comment Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sports Fandom Culture: Global Viewing Habits and Consumption
Euromonitor International
August 2016
introduction
Key Findings
Sports Fandom on the Increase
How we consume sports
How We Consume Sports
Market impact of sporting events
Market Impact of Sporting Events
Conclusions and recommendations
Methodology and Definitions
Internet vs Store-based Shopping

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