In 2016 retail volume sales of sports drinks registered below average growth compared with the review period CAGR of 1%, since sales were challenged by the presence and success of protein drinks sold through healthfood shops and direct selling. Mainly since these products lack marketing and advertising support, they are not consumed by sports enthusiasts in Turkey. In addition, Turkish consumers are largely unaware about the differences between the functions of sports drinks and energy drinks, a...
Euromonitor International's Sports Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Sports Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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