Sports Drinks in Norway
While sports drinks maintained a stable performance in Norway in 2019, it has traditionally offered only limited competition and therefore innovation, being dominated by established global brands such as Powerade and Yt Sportsdrikk. However, the entrance of Coca-Cola’s brand Monster, could cause disruption, as it is a well-known name in energy drinks and therefore is likely to benefit from cross-category awareness, as energy drinks is more established and popular with Norwegians. Monster sports...
Euromonitor International's Sports Drinks in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Sports Drinks in Norway
- Euromonitor International
- December 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Sports Drinks Could Benefit From Further Expansion With Higher Number of Brands and Innovation
- Competition From Other Soft Drinks Could Restrain Stronger Potential
- More Positive Outlook for Sports Drinks Due To Increasing Awareness of Specific Benefits
- Competitive Landscape
- Coca-cola's New Launch Allows It To Strengthen Its Leadership
- Tine May Need To Invest More Strongly in Marketing Yt Sportsdrikk in Face of Increasing Competition
- Discounters Gains Share Offering Attractive Discounts
- Category Data
- Table 1 Off-trade Sales of Sports Drinks: Volume 2014-2019
- Table 2 Off-trade Sales of Sports Drinks: Value 2014-2019
- Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
- Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
- Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
- Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
- Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
- Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Executive Summary
- Improving Performance for Soft Drinks Supported by Diverse Offer of Reduced Sugar and Functional Products
- Strong Growth for Energy Drinks As Producers Look To Focus on Healthier Variants
- Long-standing Competition Between Two Established Players
- Discounters Strengthens Dominant Position Due To Increasing Prices of Soft Drinks
- Positive Performance for Soft Drinks With Further Focus on Developing Healthier Natural Or More Functional Products
- Market Data
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
- Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
- Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Appendix
- Fountain Sales in Norway
- Sources
- Summary 1 Research Sources