The major players in soft drinks in the Netherlands do not see sports drinks as a strategic priority. Compared to energy drinks, for instance, they are not investing heavily in new product development or marketing. Energy drinks are still perceived as fashionable while sports drinks do not have a very positive image. Sports drinks are suffering from their high sugar content and are thus seen as unhealthy. Major players are therefore investing in categories such as energy drinks and flavoured bot...
Euromonitor International's Sports Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Sports Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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