Sports Drinks in Hungary
The closure of gyms and cancellation of sporting events during COVID-19 stalled growth in sports drinks, but post-COVID mobility saw the category gain momentum in early 2022 as these venues reopened and local consumers resumed sporting activity in an attempt to shed extra weight gained during lockdown.
Euromonitor International's Sports Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sports Drinks in Hungary
- Euromonitor International
- December 2022
- List Of Contents And Tables
- SPORTS DRINKS IN HUNGARY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Reinvigoration of sports drinks in Hungary is hampered by rampant inflation
- Reduced and zero-sugar formulas gain traction as health consciousness continues to rise
- Coca-Cola faces increased competition from rivals in 2022 as brand diversification gathers pace
- PROSPECTS AND OPPORTUNITIES
- A weakened economy and cross-category competition present a threat to sports drinks
- Clear positioning will be essential if players want to differentiate in the coming years
- Health and wellness trends will continue to shape sports drinks in the years ahead
- CATEGORY DATA
- Table 1 Off-trade Sales of Sports Drinks: Volume 2017-2022
- Table 2 Off-trade Sales of Sports Drinks: Value 2017-2022
- Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
- Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
- Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
- Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
- Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
- Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
- Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
- Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
- Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
- SOFT DRINKS IN HUNGARY
- EXECUTIVE SUMMARY
- Soft drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- MARKET DATA
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
- Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
- Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
- Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
- Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
- Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
- APPENDIX
- Fountain sales in Hungary
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources