In 2017, Embotelladora Centroamericana launched the first low calorie sports drink under its brand G2 from Gatorade. A 20fl oz bottle only has 50 calories; less than half the sugar and calories contained in traditional Gatorade. The product was launched in blueberry-pomegranate, fruit punch and Glacier Freeze flavours. Whilst this is an innovative product in Guatemala, it caters to a very small niche of sugar-conscious consumers, who are usually in the higher-end of the market and are more consc...
Euromonitor International's Sports Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Sports Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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