Sports Drinks in Greece

Sports Drinks in Greece

Sports drinks continued to see off-trade volume growth in 2019, and also returned to off-trade current value growth. Awareness of the benefits of isotonic drinks is still limited to a niche consumer base. However, the category has benefited from an increase in gym memberships, due mainly to falling prices, and from the rising number of people regularly doing sport, due to the health and wellness trend. Awareness of the benefits of sports drinks is also growing amongst consumers; nevertheless, th...

Euromonitor International's Sports Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sports Drinks in Greece
Euromonitor International
December 2019
List OF CONTENTS AND TABLESHEADLINES
PROSPECTS
Rising number of active consumers leads to growth
Investment could lead to growth opportunities
Sports nutrition and packaged food hamper growth
COMPETITIVE LANDSCAPE
Coca-Cola dominates thanks to its strong distribution
Lucozade positioned as an energy drink rather than a sports drink
Isostar increases its distribution and sales
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Growth continues due to recovery from recession and rising tourism
Consumers demand added-value and companies respond
Smaller players take share from the two leaders
New launches focus on different areas of consumer interest
Continued recovery, with a move towards healthier products
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
APPENDIX
Fountain sales in Greece
Trends
SOURCES
Summary 1 Research Sources

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