Sports Drinks in Croatia

Sports Drinks in Croatia

As seen in previous years, sports, the second smallest category in soft drinks after RTD coffee, generated little excitement in 2019. Despite an upswing in the fitness trend in Croatia consumption of these products has not significantly increased. A major reason for this is the traditional scepticism of Croatians towards sports nutrition in general, based on frequent health problems linked to improper usage, with such incidents regularly covered in the press. However, while still being limited i...

Euromonitor International's Sports Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Sports Drinks in Croatia
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sports Drinks Generate Little Excitement, But Dedicated Users and Potentially Expanded Users Seeking To Lose Weight Point To Ongoing, Steady Growth
Sports Drinks Continue To Struggle To Successfully Distinguish Themselves As Better Alternatives To Cedevita and Other Products
High Level of Obese/overweight Consumers Seeking To Change Their Lifestyles Along With Higher Exposure To Non-isotonic Sports Drinks Expected To Boost Demand
Competitive Landscape
Vindija Maintains Its Leading Volume Share in A Consolidated Field, Despite Competition From Coca-cola's Powerade
Despite Its Advantages Including Dedicated Fridges, Coca-Cola Is Losing Share To Other Players
Price Will Determine Future Position of Local Players
Category Data
Table 1 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Executive Summary
Despite Little Activity Or Innovation, All Soft Drinks Enjoy Value Growth in 2019
Soft Drinks Industry Set To Be Unsettled by Pending, So-called sugar Tax
Strongly Competitive Coca-Cola and Jamnica Maintain Their Leading Value Shares, With the Latter Player Performing Well Despite Concerns About Agrokor's Collapse
Players Focus More on Promoting Existing Products Than on Product Innovation, But There Is An Opportunity To Attract Younger Consumers Eager for New Experiences
Despite Lack of Innovation, Threat of A sugar Tax and General Lack of Activity Soft Drinks Players Can Look To Improved Sales, Driven by Ongoing Price Promotions
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 26 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 27 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 28 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 33 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 34 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 35 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 36 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 37 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 38 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Sources
Summary 1 Research Sources

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