Spirits in South Korea

Spirits in South Korea

Recent price hikes in the key spirits category of sochu/soju led to strong positive value sales growth in the category in 2019, although volume sales decreased over the course of the year as these products became less affordable for many consumers. The category leader Hite Jinro Co raised the MSP for its Chamisul brand by 6.45% over the course of 2019, with other manufacturers having followed suit in raising the prices of their respective brands. For instance, the category’s second leading playe...

Euromonitor International's Spirits in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Spirits in South Korea
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Soju struggles due to price hikes as local players experience strong negative impact
Unfavourable situation in whiskies leads global players to reassess their positions
Category players target younger consumers as they look to the future of spirits
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2019
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2014-2019
Table 2 Sales of Spirits by Category: Total Value 2014-2019
Table 3 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 10 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 12 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 13 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 15 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 16 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 17 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 18 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 19 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Tax reforms favour beer, while the healthy living trend presents challenges
Hite Jinro Co holds off Oriental Brewery Co to maintain industry leadership
Health and wellness and mindful drinking expected to set the tone
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 2 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 4 Research Sources

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