In 2015, a new innovative range of Soju products, known as Fruit Soju in Korea, created a sensation in spirits. As consumers shifted to Fruit Soju, overall Soju sales maintained a 4% volume growth rate, despite “original Soju” brands recording a weak performance during 2015. Major new brands in Fruit Soju reached sales of up to 66 million litres, accounting for 5% of the overall Soju category. Rising demand for Fruit Soju affected not only general Soju sales, but also bitters and white spirits,...
Euromonitor International's Spirits in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Spirits market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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