Many consumers struggled financially at the end of the review period, due to high inflation and rising fuel costs. This encouraged many to economise. Higher taxation on spirits at the end of the review period further constrained consumers' spending on spirits. Some low-income consumers are notably shifting to more affordable beer or even to illegally produced alcoholic drinks. Many consumers are also shifting towards more affordable options within spirits, such as economy run and vodka. However...
Euromonitor International's Spirits in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Spirits market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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