Market Research Logo

Spirits in Russia

Spirits in Russia

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Russia market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:
What is the market size of Spirits in Russia?
What are the major brands in Russia?
Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
How do premium vs standard vs economy brands compete for sales?
What are the key flavours in vodka?

Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions


Spirits in Russia - Category analysis
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Based on benchmark brand being mid-priced:
Based on benchmark brand being economy:
Based on benchmark brand being premium:
Based on benchmark brand being super premium:
Summary 1 Benchmark Brands 2016
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2011-2016
Table 2 Sales of Spirits by Category: Total Value 2011-2016
Table 3 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
Table 10 Sales of White Rum by Price Platform: % Total Volume 2011-2016
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
Table 12 Sales of English Gin by Price Platform: % Total Volume 2011-2016
Table 13 Sales of Vodka by Price Platform: % Total Volume 2011-2016
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
Table 15 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 16 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 17 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 19 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2010-2015
Table 21 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 22 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 23 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 24 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 25 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Spirits in Russia - Company Profiles
Synergya OAO in Alcoholic Drinks (Russia)
STRATEGIC DIRECTION
KEY FACTS
COMPETITIVE POSITIONING
Tatspirtprom OAO in Alcoholic Drinks (Russia)
STRATEGIC DIRECTION
KEY FACTS
COMPETITIVE POSITIONING
Summary 2 Synergya OAO: Key Facts
Summary 3 Synergya OAO: Operational Indicators
Summary 4 Synergya OAO: Competitive Position 2016
Summary 5 Tatspirtprom OAO: Key Facts
Summary 6 Tatspirtprom OAO: Competitive Position 2016
Alcoholic Drinks in Russia - Industry Overview
EXECUTIVE SUMMARY
Alcoholic drinks continue to shrink
Consumers face declining real incomes
Domestic players gain in strength
Drink specialists are developing rapidly
Alcohol consumption will continue declining in Russia
KEY TRENDS AND DEVELOPMENTS
Purchasing power of consumers remain weak
Outlook
Spirits recovers from decline
Outlook
Alcohol specialists are booming in regions
Outlook
Key new product launches
Outlook
Summary 7 Key New Product Developments 2016
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 28 Number of On-trade Establishments by Type 2011-2016
TAXATION AND DUTY LEVIES
Table 29 Taxation and Duty Levels on Alcoholic Drinks 2016
Table 30 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 31 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 32 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 33 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
MARKET INDICATORS
Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
MARKET DATA
Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 45 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
DEFINITIONS
Published data comparisons
National consumer expenditure
Federal State Statistics Service
SOURCES
Summary 8 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report