The most important trend in spirits, as well as other categories, is premiumisation of consumption. With the increase in disposable incomes consumers are shifting to upgraded options. Aspirational consumption causes consumers to buy products that they were not used to buying before, as indication of an improvement in their economic situation. Companies take advantage of this trend launching frequent promotions that lead consumers to choose them for convenience and/or price. Off-trade outlets suc...
Euromonitor International's Spirits in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Spirits market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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