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Spirits in Morocco

Spirits in Morocco

Spirits is a small category in terms of total volume sales of alcoholic drinks in Morocco. 2017 saw the category stagnate in total volume terms, negatively affected by the black market, which posted a high level of growth during the year. The informal channels of the black market offer contraband and smuggled products, especially from Sebta and Mellila (Spanish enclaves in the Moroccan territory), at a very cheap price compared with the formal market, which appeals to price-sensitive Moroccan co...

Euromonitor International's Spirits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SPIRITS IN MOROCCO
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Illicit Trade Negatively Impacts Spirits in 2017
Bitters and Vodka Record A Positive Performance
Frequency of Purchase Declines Due To Changing Consumer Behaviour
Competitive Landscape
Chai Andrieux Leads Spirits in 2017
Stiff Competition With the Presence of A Large Number of Companies
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2017
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 10 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 11 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 12 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 13 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 14 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 15 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 16 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 17 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 18 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 19 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 20 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Executive Summary
Alcoholic Drinks Records A Weak Performance in 2017
Saturation and Health Awareness Impact Beer Sales
Groupe Des Brasseries Du Maroc SA Remains the Leader in 2017
Total Alcoholic Drinks Volume Sales Remain Concentrated in Off-trade Channels
Total Volume Sales Are Expected To Decline Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 3 Key New Product Developments 2017
Market Indicators
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 32 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 4 Research Sources

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