In 2015 whiskies experienced tremendous growth, with a 10% increase in total volume sales. This dynamic growth can be explained by the popularity of this beverage, mostly amongst younger consumers. Following important investments in promotion by major whisky brands in the country, it has become a trendy and increasingly affordable spirit, driving the sales of this category. The competition also triggered growth, as more brands became available in the market. In 2015 sales of other blended Scotch...
Euromonitor International's Spirits in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Spirits market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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