Local currency devaluation and fluctuation, and increased excise duty caused total volume decline in spirits in 2016. The devalued Georgian currency and further fluctuation against the US dollar and the euro made imports more expensive and caused consumer confidence to weaken; consumers reduced expenditure on products considered non-essential. From 1 January 2016, excise duty on vodka, rum and whiskies increased by 50%. These categories accounted for 76% of overall volume sales of spirits; as su...
Euromonitor International's Spirits in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Spirits market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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