Spirits in Ecuador

Volume sales of spirits fell in Ecuador in 2024. Extended blackouts and social unrest have disrupted nightlife and social gatherings, directly impacting the consumption of spirits in bars, restaurants, and clubs in particular. Additionally, the broader economic difficulties have affected consumer purchasing power, making premium and mid-tier spirits less accessible to many. Aggravating these issues is the high penetration of illicit alcohol, including contraband and unregulated locally manufact... Euromonitor International's Spirits in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Spirits market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.


Spirits in Ecuador
Euromonitor International
June 2025
List Of Contents And Tables
SPIRITS IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Socio-economic challenges see volume sales fall
Zhumir brand continues to lead spirits
Discounters gain most volume share
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Adding flavours and reducing alcohol content key areas of focus
Affordable premium key driver of sales
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2024
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2019-2024
Table 2 Sales of Spirits by Category: Total Value 2019-2024
Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 15 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 16 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 17 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN ECUADOR
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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