Spirits in China
Other spirits, locally defined as baijiu, is the largest category in spirits. As a result, the performance of spirits in China is heavily impacted by up and downs in other spirits. Sales of other spirits were limited by the introduction of the anti-extravagance campaign in 2013; in 2014 the category reached a trough but recovered in 2015. According to trade sources, government officials’ consumption of other spirits, particularly premium and super premium products, either through dining out or t...
Euromonitor International's Spirits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- SPIRITS IN CHINA
- Euromonitor International
- June 2016
- LIST OF CONTENTS AND TABLES
- Headlines
- Trends
- Production, Imports and Exports
- Competitive Landscape
- Prospects
- Category Background
- Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
- Summary 1 Benchmark Brands 2015
- Category Data
- Table 1 Sales of Spirits by Category: Total Volume 2010-2015
- Table 2 Sales of Spirits by Category: Total Value 2010-2015
- Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
- Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
- Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
- Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
- Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
- Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
- Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
- Table 10 Sales of White Rum by Price Platform: % Total Volume 2010-2015
- Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
- Table 12 Sales of English Gin by Price Platform: % Total Volume 2010-2015
- Table 13 Sales of Vodka by Price Platform: % Total Volume 2010-2015
- Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
- Table 15 GBO Company Shares of Spirits: % Total Volume 2011-2015
- Table 16 NBO Company Shares of Spirits: % Total Volume 2011-2015
- Table 17 LBN Brand Shares of Spirits: % Total Volume 2012-2015
- Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
- Table 19 Production, Imports and Exports of Rum: Total Volume 2009-2014
- Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
- Table 21 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
- Table 22 Production, Imports and Exports of Gin: Total Volume 2009-2014
- Table 23 Production, Imports and Exports of Vodka: Total Volume 2009-2014
- Table 24 Forecast Sales of Spirits by Category: Total Volume 2015-2020
- Table 25 Forecast Sales of Spirits by Category: Total Value 2015-2020
- Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
- Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
- Niulanshan Distillery Co Ltd in Alcoholic Drinks (china)
- Strategic Direction
- Key Facts
- Summary 2 Niulanshan Distillery Co Ltd: Key Facts
- Summary 3 Niulanshan Distillery Co Ltd: Operational Indicators
- Competitive Positioning
- Summary 4 Niulanshan Distillery Co Ltd: Competitive Position 2015
- Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (china)
- Strategic Direction
- Key Facts
- Summary 5 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
- Summary 6 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
- Competitive Positioning
- Summary 7 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2015
- Executive Summary
- Volume Sales of Spirits and Wine Recover in 2015, While Beer's Sales Fall Because of Low Summer Temperatures
- Rtds Remains the Category With the Most Dynamic Growth
- Domestic Companies Are Competitively Positioned To Dominate the Market
- Internet Retailing Posts the Greatest Value Sales Rise Among Distribution Channels
- Higher Total Volume Cagr Is Expected Over the Forecast Period
- Key Trends and Developments
- Consumption Is Greater Among Younger Consumers
- Niche Categories Gain More Attention in Alcoholic Drinks
- Affordable Imported Products Gaining in Popularity
- Key New Product Launches
- Summary 8 Key New Product Developments 2015
- Territory Key Trends and Developments
- East China
- Mid China
- North and Northeast China
- Northwest China
- South China
- Southwest China
- Market Background
- Legislation
- Table 28 Number of On-trade Establishments by Type 2010-2015
- Taxation and Duty Levies
- Summary 9 Taxation and Duty Levies on Alcoholic Drinks 2015
- Table 29 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
- Table 30 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
- Table 31 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
- Table 32 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
- Table 33 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
- Table 34 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
- Table 35 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
- Contraband/parallel Trade
- Duty Free
- Cross-border/private Imports
- Market Indicators
- Table 36 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
- Market Data
- Table 37 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
- Table 38 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
- Table 39 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
- Table 40 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
- Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
- Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
- Table 43 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
- Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
- Table 45 Sales of Alcoholic Drinks by Region: Total Volume 2010-2015
- Table 46 Sales of Alcoholic Drinks by Region: Total Value 2010-2015
- Table 47 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2010-2015
- Table 48 Sales of Alcoholic Drinks by Region: % Total Value Growth 2010-2015
- Table 49 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
- Table 50 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
- Table 51 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
- Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
- Table 53 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
- Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
- Table 55 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
- Table 56 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2015-2020
- Table 57 Forecast Sales of Alcoholic Drinks by Region: Total Value 2015-2020
- Table 58 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2015-2020
- Table 59 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2015-2020
- Definitions
- Published Data Comparisons
- Sources
- Summary 10 Research Sources