Spirits posted a drop in total volume sales for a fourth year in a row in 2015. This was partly due to the continued collapse of rum, which has not been offset completely by other types of spirits. Consumers of rum appear to be migrating to other alcoholic drinks rather than other types of spirits. The decline in sales was also informed by economic stagnation, which has started to undermine consumer confidence. In 2015, total volume sales of spirits declined by 4%, with rum seeing a fourth conse...
Euromonitor International's Spirits in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Spirits market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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