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Spirits in Brazil

Spirits in Brazil

Although the socio-economic scenario in Brazil is beginning to show signs of recovery, most Brazilians are adopting a conservative attitude towards expenses, avoiding eating-out and prioritising at-home consumption. Over the forecast period, off-trade volume sales should return to pre-crisis levels faster than on-trade sales. Greater availability of different types of spirits and brands in more affordable channels such as warehouse clubs and even more aggressive promotions and discounts in tradi...

Euromonitor International's Spirits in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SPIRITS IN BRAZIL
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
At-home Consumption Trend Boosts Off-trade Sales
Gin Set To Lead Growth Over Forecast Period
Global Drinks Trends Boost Spirits Sales
Competitive Landscape
High Fragmentation Means Limited Entry Barriers
Continuous Aggressive Promotions Could Damage Brand Image
Diversified Brand Portfolios Key To Maintaining Sales
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2017
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 10 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 12 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 13 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 15 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 16 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 17 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 18 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 19 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Executive Summary
Alcoholic Drinks Sales Show Slight Signs of Recovery in 2018
Heineken Ranks Second in Alcoholic Drinks
Signs of Consolidation and Fierce Competition, Depending on Area
Internet Retailing Leads Distribution Growth
Return To Pre-crisis Volume Sales Only Expected by 2022
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Summary 3 Key New Product Developments 2017
Market Indicators
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 34 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 4 Research Sources

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