Sovena’s main interest is focused on oil-based products for consumer consumption and the production of biodiesel rather than home care. In home care, the company is present in only one category, bar detergents, with its Clarim brand. The goal for the company is to maintain its clear leading position in these very specific categories thanks to the new marketing strategy it developed in 2014.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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