Demand for convenience is growing, particularly among middle-to-higher-income consumers, who are in the best position to pay more for added convenience. Fast-paced lifestyles mean that these consumers in particular are looking for convenient and healthy meal solutions. Chilled soup continued to gain traction in South Africa, as a growing number of retailers are expanding their ranges and giving the product increased shelf space. Chilled soup carries a relatively high unit price, yet promotional...
Euromonitor International's Soup in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soup market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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