Soup in Saudi Arabia

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Soup in Saudi Arabia

Instant soup is gaining attention in Saudi Arabia as it is straightforward to store and quick and easy to prepare. The consumer simply has to pour hot water in a cup. Soup cups launched recently to 2019, and in 2019 they were slowly gaining popularity. Despite easy usage, instant soup suffers from the perception of being unhealthy, containing fewer nutrients like protein, calcium, iron and vitamins. This makes instant soup an unpopular choice for consumers looking after their health and wellbein...

Euromonitor International's Soup in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soup market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Soup in Saudi Arabia
Euromonitor International
December 2019
Instant soup and instant soup cups gain attention from being easy-to-use
Dehydrated soup is a popular starter option and used during Ramadan
VAT negatively impacts demand of soup as consumers turn to homemade options
Maggi remains top choice in soup, benefiting from successful promotions and social media strategies
Hypermarkets focus on in-store promotions and social media marketing to gain loyal customers
Knorr leads instant soups while Campbell's dominates shelf stable soups, both benefiting from high-levels of consumer loyalty
Table 1 Sales of Soup by Category: Volume 2014-2019
Table 2 Sales of Soup by Category: Value 2014-2019
Table 3 Sales of Soup by Category: % Volume Growth 2014-2019
Table 4 Sales of Soup by Category: % Value Growth 2014-2019
Table 5 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 6 NBO Company Shares of Soup: % Value 2015-2019
Table 7 LBN Brand Shares of Soup: % Value 2016-2019
Table 8 Distribution of Soup by Format: % Value 2014-2019
Table 9 Forecast Sales of Soup by Category: Volume 2019-2024
Table 10 Forecast Sales of Soup by Category: Value 2019-2024
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Soup by Category: % Value Growth 2019-2024

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