Soup is a Westernised product which is not generally consumed by Nigerians (except for a small percentage of those exposed to Western lifestyles), so it is not generally a fast growth category in Nigeria. However, it performed fairly well prior to the recession, due to Nigerians being exposed to Western lifestyles, and the rising number of expatriates. The economic recession in 2016 negatively impacted these factors and led to a decline in 2016. The category saw an improvement in 2017 as the eco...
Euromonitor International's Soup in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soup market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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