Soup saw 1% growth in volume terms in 2014, standing at just over 3,000 tonnes. The reason was that packaged soup was not highly popular and did not gain much loyalty among consumers. In Kazakhstan consumers, especially people aged 35 and over, used to cook traditional homemade soups, assumed to be healthy and containing fresh vegetables. Consequently soup was developing in Kazakhstan. However, by 2014 consumers started to recognise the benefits of packaged soups such as convenience,...
Euromonitor International's Soup in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Soup market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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