Sonae’s overall strategy is very clear: the company intends to maintain and fortify its position as a major Portuguese retail company. Throughout its Continente chain of hypermarkets and supermarkets, Sonae is likely to try to grow through the grocery channel. With a bold and incisive new store opening strategy, Sonae’s strategy is expected to focus on making difficult for operators in less established retailing channels to gain ground. In parallel, and at a time when consumers are starting to...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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